For attracting and converting new leads, it’s essential to build innovative and effective landing pages. Companies use methods such as search engine optimization (SEO), pay-per-click (PPC), and social media marketing (SMM) to attract new potential customers.
For example, if you are using SEO, it is likely to direct people to the landing page of your website. So, you must create a landing page that attracts potential customers and encourages them to take action.
Landing page for businesses can be used for different purposes, such as asking people to subscribe to press releases and for making sales.
If there are specific purposes and audiences, landing pages take precedence over web pages because their conversion rates tend to be higher.
However, not all landing pages can generate a higher conversion rate. It all depends on how you design it and present it towards your audience.
In this article, we will present you tips on how to design an effective landing page that can ensure good conversion results for your business goals.
10 Tips to Design a Landing Page that Converts:
Use a Catchy Title
While designing a landing page, the title is an essential factor.
Title is the first thing people are going to notice in a page. If the title is not attractive, most of them will not pay attention to the remaining part of the page.
People will bounce back when they see a bad headline. In addition, an unattractive title can lead to a very low conversion rate.
So, to prevent this you can try out different titles until you find the one which is catchy enough to grab the attention of your audience and ensures a good conversion rate.
Design a Clean and Organized Page
The landing page reflects your brand’s image and determines whether people are going to stay on it or not. So, you should always design it to leave a positive impact on visitors. You should consider a simple cohesive design that fits your business.
When creating a landing page, try to make it look clean, neat and readable. You don’t want people to enter your page and feel overwhelmed with the content on the page, because this may cause them to leave quickly, which will negatively affect your SEO efforts.
To design a clean page, you need to determine what all information needs to be kept on it. Your landing page should only contain important information about your business. This way, visitors can easily view your website, find what information they want, and will stay on your website for longer.
Choose the Right Template
Adding a template to your landing page can make it look appealing to the audience. Now, with the help of pre-made templates, it’s easy to create landing pages.
All you have to do is find the right content, and then add the information based on your campaign goals.
Landing page templates have different layouts. Some are specifically designed for registration, and others are designed for sales. You can find and select the one as per your goals.
If you need a free landing page, find a template provider that doesn’t charge you a fee for the service.
Use Relevant CTAs
One of the most important design functions in a landing page is the use of Call to Action buttons (CTAs).
Your Call-to-Action button should be clearly visible and distinguishable from the rest of the content. This should be the first thing that the reader should be able to spot on the page otherwise, the conversion rate will be low.
Whether it is a button or a submission form, your CTA must stand out and attract the attention of the audience, but it must also accompany your design. In other words, you want visitors to see it, but you don’t want it to look incorrect.
Make sure you test the CTAs and ensure they are working properly. If the link doesn’t work, all your traffic will be wasted.
Make use of Photos and Videos
In addition to CTA, visual elements also have an excellent impact on the eyes of visitors. Your landing page need not be all text.
Visual elements such as photos or videos have a huge impact on the audience. Using photos and videos can help increase conversion rates. This is because images receive more attention than text.
Pictures can also inspire more emotions and make people stay on the page longer. When using video, the message retention time may also be higher compared to text.
Finally, pictures can increase the social activity of the campaign. However, do not use videos that are too long.
By adding visual elements to the landing page, you will get more conversions. Videos have a huge impact on landing pages and can increase your conversion rate by 80%.
Include Relevant Information
When creating a landing page, you don’t want to distract your audience with too much information. If there is irrelevant information on the page, it will prevent your target audience from visiting it.
So, you should only include the most important information on your website. This is not a place that contains a lot of promotional excerpts about your business and all packages.
Instead, you want to provide materials that help visitors make conversions. When creating a landing page for lead generation, consider important information only that can help you get more conversions.
Finally, your website would be readable, so your page visitors won’t have trouble finding the content you need.
By including only the most important materials, you can save your visitors from having to sort the text paragraphs. When you focus on providing only the necessary information, your login page will see better results.
Also Read: Top 10 most popular SEO Tools
Add Testimonials and Credentials
Customers always trust honest reviews and feedbacks more than the brand and its message. Therefore, the use of testimonials can generate trust in the eyes of your audience and brings you a higher conversion rate.
If people see you having a lot of customer reviews, they will probably believe that you are a trusted brand that provides quality services. But use genuine feedback from real customers.
If your company doesn’t have any comments, take some steps to collect feedback from your existing or old customers. For example, you can send follow-up emails after the sale to ask customers to check your products.
Another thing worth mentioning is your credentials. If you have received awards and hold certain certificates or other important certificates, you can show people these achievements.
These should not occupy most of your pages, but you want to include them to help build the trust of potential customers in your business. Achievements show the audience that you are doing the right thing.
Create Short and Simple Forms
Many landing pages contain registration forms for visitors such as for making purchases, downloading guides, or subscribing to email lists. Companies use these forms to capture leads, identify potential customers, and improve their chances of getting conversions.
When creating these registration forms, remember to keep them simple. Request name and email address of your prospects to quickly find them.
If they want to download a guide or subscribe to an email, they want to complete it quickly and continue browsing. By using shorter forms, you will attract these potential customers to fill them up and see what you’ve got to offer them.
You can follow up at any time later to get more information about sales leads. Now, make it sweet and simple.
Create Multiple Landing Pages
Whether you use SEO, PPC, or email, you can attract potential customers from multiple channels.
Because you use different methods to capture these leads, you can create multiple custom login pages to suit your experience and need to effectively capture all the leads.
For example, the experience of users on social networks is different from those searching on Google. Therefore, it is beneficial to create a landing page for each potential customer collection strategy you implement.
Although this can be expensive and time-consuming, it is worth creating a personalized experience for your audience. Multiple landing pages can enhance the experience of potential customers.
10. Test your Landing Page
The most important operation you want to perform is to test the landing page. If you spend all your time and effort creating a great landing page, you need to make sure it’s effective.
You can do this by previewing the page. If it seems too busy or too simple, you need to make changes. Be sure to always preview the page to make sure the page looks decent.
You can track the results to see where the site succeeds and fails. This allows you to make the appropriate changes to create attractive pages for potential customers.
These suggestions will help you in creating an effective landing page. However, in addition to designing a landing page, marketing is equally important. So, come up with the right marketing strategy for your page and see amazing results for your business.