The outbreak of COVID-19 has revolutionized the way brands market their products. The response to the COVID-19 pandemic shifted from panic to a desire for brands to do their best before the obvious and inevitable shutdown. Regular online shoppers in India reached a staggering 120 million in 2018 and are growing at a compound annual growth rate of 28%. By 2025, online shoppers are expected to exceed 200 million.
However, for many people, the COVID-19 situation has become an undisputed disaster, and hundreds of other companies have also taken a step forward. The online sales in India have increased by nearly 100%, and businesses and entrepreneurs have realized that this transition may be more difficult and long-term than previously thought.
As the future is shifting towards digital, there are various upcoming trends in the digital marketing industry that brands should follow to survive the pandemic and its after effects. Keep reading to know more about it!
1. Integrated Approach
Digital marketing requires an integrated marketing technique that makes brands aware of changes in consumer needs and behaviors. Marketers must understand customers at every step of using personalized tools, data, and technology to stay ahead.
In the post-COVID-19 era, marketers will have to reconsider the technology they need, how they can save money, and how to change the business that has been affected due to this crisis.
Therefore, when the brand can achieve the above goals, the marketing skills required by the business will be considered essential.
In online shopping, consumers may not know about online products and their quality. Therefore, placing advertisements on social media can stimulate their interest. Online reviews and specifications are other important aspects to attract customer interest and convert into final purchases. Therefore, the demand for new tools and trends in digital marketing is growing.
2. Emphasis on ROI
The influx of online shoppers has brought huge changes in the market, which means that brands will have to increase investment to build their image and online marketing products.
All high return on investment (ROI) generating tools and digital channels, including SEO, programmatic advertising and conversational marketing, will witness amazing investment growth during and after COVID-19.
3. Digital Marketing – As a Profession
Seeing the demand of the current situation, many market researchers and economists have emphasized on how the buying process is shifting to virtual spaces, while physical stores and restaurants have become entertainment venues.
With the growing demand for digital marketers, there is no doubt that this will lead to the creation of newer and more experienced digital marketing experts. Many entrepreneurs will see opportunities in the ever-changing digital world and will gradually see them as a profession.
4. Outsourcing work to India
In this rapidly changing market, a large part of digital marketing may move to India in the near future. Young Indian entrepreneurs show excellent skills in digital optimization, while India is full of untapped talents, so there is no shortage of profitable digital skills.
Indian entrepreneurs and digital marketers can see a large number of brands from all over the world enter the virtual field. This is a new and transformed era and Indian digital marketers and developers are ready to accept it.
5. Related processes are improving
Many of today’s supply chains are unable to meet the demand for speed and convenience cost-effectively. The multi-channel world is facing tremendous challenges and pressure.
As digital transformation becomes a buzzword, marketers and brand owners need to consider the flow of relevant information. Data analysis will make great progress in tracking “new” consumers from traditional brand channels to unfamiliar changing trends and terrain. It is necessary to attract the expertise of website developers to create a smooth and brilliant “visitor” experience while distinguishing the brand from the competition.
6. Small and Medium Brands are Collaborating
As brands achieve digital transformation in the virtual future, many companies will need to consider symbiotic partnerships and merge them with other brands. This will bring many advantages, especially for small and medium enterprises that face higher demands but have not yet met their needs.
When you work as a team and share the costs, you can spend more money on marketing. The establishment of a larger entity also means that small and medium-sized brands that can satisfy the vast number of consumers cannot meet special needs alone. This also takes into account the familiarity of the user.
Consumers are more likely to return to an online store that sells everything from pins to cabinets, even if they are from different brands. This is because there is no need for several smaller websites to meet every need.
The risks of actually entering the market today make even non-technical people familiar with online shopping. Only now have they realized the huge advantage of ordering everything from home, whether they are books, water purifiers, or anything else. This leads us to situations that cannot be predicted by market research.
In the past, customer participation was absent, while the demand for some consumer group is now constantly increasing. This is a change we cannot foresee. Through the digital marketing industry news, we can say that this is not only a change in current marketing trends but also a digital revolution.