Meet the Client
Amenity Sports School is a forward-thinking residential sports school in Rudrapur. Their two institutions – Amenity Madan Lal Residential Cricket School and Corbett FC Residential Football School have each built powerful reputations through elite mentorship, professional facilities, and a track record of success.
With plans to expand into more sports, the Amenity team wanted a digital strategy that could represent all arms of the institution.
The Challenge
Amenity Sports School approached us with a clear goal: build a future-ready website that reflects their core values, tells the story of their athletes and mentors, and lays the foundation for multi-sport expansion.
Their vision called for:
- A unified digital identity with flexibility for each sport’s unique value proposition
- A scalable structure for future sports programs
- A strong media presence through photography and video
- A parent-friendly user experience to aid discovery, trust, and decision-making
- A CMS that allowed School staff to manage content and updates independently
Strategic Solutions
We worked closely with Amenity’s leadership to develop a strategic web presence that brought everything together from information architecture to visual storytelling and technical scalability.
Here’s what we built:
- A fully unified website that positions Amenity Sports School as one brand with specialized sport academies
- Separate landing pages for cricket, football — and placeholders for upcoming sports
- Integrated media (photos, videos, drone footage) aligned with school values
- Lead forms and inquiry flows for admissions and engagement
- A modular WordPress CMS with admin-friendly controls and full documentation
- Brand-aligned content structure: vision, mentors, achievements, facilities, success stories, and more
Step-by-Step Execution
Brand & Website Audit
We studied both existing websites.
Key findings:
- Confused branding made it hard for parents to understand the school’s offerings
- No visual narrative or conversion funnel
- Each website functioned like a silo, with no shared architecture
Navigation Strategy
We mapped out a new Website focused on parent navigation behavior
- Homepage with unified Amenity Sports School Branding
- Individual landing pages for Cricket, Football (and future sports)
- Dedicated sections: Vision, Mentors, Facilities, Achievements, Fees, Events, Media
Visual Content Playbook
The visuals were hurting the brand – low-resolution photos, missing context, and no storytelling.
So we created a full photography & videography brief:
- Shot list: drone views, classrooms, gym, training sessions, hostels
- Banner video storyboard with direction and movement
- Coordination with photographers and creative partners to match visual goals
WordPress Development & CMS Documentation
We developed a custom WordPress website that allowed staff to edit content without compromising the structure.
- Easy-to-edit blocks with “what not to touch” safeguards
- Backend documentation with screenshots, tips, and best practices
- Optimized for SEO and performance
Services Used
- Website Strategy
- WordPress Development
- Visual Direction & Photography Coordination
- SEO Setup
- CMS Training & Documentation
Outcome
Amenity Sports School now has one digital identity that communicates its mission, celebrates its athletes, and can grow with every new sport they introduce. Whether it’s a parent browsing from a mobile phone or a coach sharing the school’s vision, the website performs — and inspires.
