Adam's Cricket Academy
- Niche : Sports Training (Cricket Academy)
- Location : Australia and India
Overviews
Adam’s Cricket Academy (in partnership with the Madan Lal Cricket Academy) had a high-ticket 10-day North Indian Schoolboys Cricket Tour to Australia. Player packages started at INR 3,90,045, with parents’ packages at INR 4,74,167. To filter serious candidates, they launched cricket trials in India for INR 599, aiming for 300–350 registrations across six locations—all within a tight 10-day window.
Challenge
What were the main objectives of the Paid Ads project for the Omaxe Vrindavan?
Project Objective
What were the main objectives of the Paid Ads project for the Omaxe Vrindavan?
Ans – Adams Cricket Academy is an Australia-based cricket Academy that operates in India in collaboration with the Madan lal Cricket Academy.
They both are organizing a 10-day North Indian Schoolboys Cricket Tour to Australia, for which average pricing for players starts from 3,90,045 INR. While the pricing for the parents accompanying on the trip starts from 4,74,167 INR.
Project Objective
What were the main objectives of the Paid Ads project for the Omaxe Vrindavan?
Ans – The client had 100 plot inventories to be sold in Vrindavan. Our job was to generate MQL (Marketing Qualified Leads) at the minimum CPL as the client budget was on the lower side for the lead generation activities.
Challenges
What were the main challenges faced during the project?
- Internal challenges - Ads creative and ad copy creation on an urgent basis as the project needs to be started immediately.
- External challenges - We didn’t have the actual site images available to us for the Lead campaigns.