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Free Tool

Ad Budget & ROAS Planner

Change any number. Clicks, leads, sales, revenue and profit recalculate live so you know before you spend whether a budget actually pays for itself.

Your inputs

Total spend
Sales you want
#
Avg
Clicks → leads
%
Leads → sales
%
Per sale
Product + delivery
0.00x
ROAS
Return on ad spend
✓ Profitable

Break-even ROAS for this margin: 1.43x

Net profit
₹0
revenue − ad spend − product cost
Revenue
₹0
on ₹0 spend
Cost per lead
₹0
ad spend ÷ leads
Cost per sale (CAC)
₹0
ad spend ÷ sales

The funnel

Clicks0
Leads0
Sales0

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Every figure above is a projection based on your inputs, not a guarantee of results.
Edit any number to model your own campaign.

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