SEO Case Study
How Kings Digital Boosted Alpha One’s Local SEO & Conversions
Client: Alpha One Physiotherapy
SEO Case Study
- Industry : Healthcare (Physiotherapy)
- Location : Calgary, NE
- Service : Local SEO Optimization
Alpha One Physiotherapy is a leading physiotherapy clinic based in Calgary NE, dedicated to helping patients recover from injuries, manage chronic pain, and improve mobility. Despite offering top-notch physiotherapy services, they struggled with online visibility and were not reaching potential patients effectively through Google search.
They partnered with Kings Digital to enhance their Google Business Profile (GBP) rankings, drive more inquiries, and increase patient bookings through a targeted local SEO strategy.
Challenge
Stagnant Rankings & Limited Visibility
When Alpha One Physiotherapy came to us, their Google Business Profile rankings were weak. They were struggling to compete with other local clinics, and their low search visibility meant that potential patients weren’t finding them when searching for physiotherapy services.
Initial SEO Snapshot (Before Kings Digital)
- Only 7 keywords ranked in the Top 3 search positions
- 10 keywords ranked in positions 4-10
- 1 keyword ranked between 10-15
- 31 keywords stuck in positions 15-20 (barely visible)
The Solution
A Targeted SEO Strategy to Dominate Local Rankings
Our team at Kings Digital designed a data-driven, hyper-local SEO strategy focused on Google Business Profile (GBP) optimization, local keyword dominance, and on-page enhancements.
1
Local Keyword Optimization
- Conducted in-depth keyword research to identify high-intent local search terms.
- Optimized the GBP title, description, and service categories to align with user intent.
- Enhanced location-based content to improve relevance for “near me” searches.
2
On-Page & Technical SEO Improvements
- Optimized NAP (Name, Address, Phone) consistency across directories.
- Improved website structure & internal linking to boost authority.
- Created localized content to strengthen relevance for Calgary NE searches.
3
Google Business Profile
- Regular GBP posts with keyword-optimized descriptions to boost engagement.
- Encouraged & managed client reviews to enhance credibility and search visibility.
- Optimized GBP photos, service categories, and FAQs for higher engagement.
4
Authority Building & Backlinks
- Regular GBP posts with keyword-optimized descriptions to boost engagement.
- Encouraged & managed client reviews to enhance credibility and search visibility.
- Optimized GBP photos, service categories, and FAQs for higher engagement.
The Results
A Dramatic Shift in Search Rankings & Conversions
Within just four months, Alpha One experienced a massive boost in search rankings and call volume.
Improvement in Keyword Rankings
- Top 3 Position Rankings: Increased from 7 → 31 keywords
- Top 4-10 Position Rankings: Increased from 10 → 18 keywords
- Keywords in Positions 10-20: Dropped to 0 (meaning no irrelevant rankings, just top-tier visibility)
Notable Top 3 Rankings Achieved
Keyword
Physiotherapist near me
Keyword
Physiotherapist in Calgary NE
Keyword
Physiotherapist Calgary NE
This local dominance meant that whenever potential patients searched for physiotherapy services, Alpha One appeared at the top and this got them maximum exposure.
Call & Conversion Growth: The Real Impact on Business
Google Business Profile Performance
(5-Month Growth)
Month | Calls Received | Directions Requests | Website Clicks |
May | 130 | 86 | 74 |
June | 161 | 156 | 86 |
July | 158 | 46 | 94 |
August | 186 | 62 | 87 |
September | 193 | 120 | 100 |
Total Calls in 5 Months | 828 📞 | – |
|
Direct patient inquiries surged, leading to more bookings and increased revenue.
- Website Clicks & Directions Requests Spiked: More people were finding Alpha One’s location and visiting their website.
Client Testimonial
“Kings Digital took our online presence to the next level. Before working with them, we were barely visible on Google. Now, we consistently rank in the top 3 for the most important search terms, and the increase in calls has been phenomenal. If you’re serious about SEO, these guys deliver!”
— Alpha One Physiotherapy Team
Kings Digital Crowned Alpha One as the Ruler of Local SEO And Now It’s Your Turn!
With precise SEO execution and strategic GBP optimization, we turned Alpha One from a hidden listing into the undisputed king of physiotherapy clinics in Calgary NE.
Your Majesty, We Build Kings, Not Just Rankings. Let’s get your business to the top of search results and bring in more leads.
