Client Details:
- Client Name: Divine Realty
- Niche: Real Estate
- Location: Vrindavan
Project Objective:
- What were the main objectives of the Paid Ads project for the Omaxe Vrindavan? Ans – The client had 100 plot inventories to be sold in Vrindavan. Our job was to generate MQL (Marketing Qualified Leads) at the minimum CPL as the client budget was on the lower side for the lead generation activities.
Challenges:
- Internal challenges – Ad creative and ad copy creation on an urgent basis as the project needs to be started immediately.
- External challenges – We didn’t have the actual site images available to us for the Lead campaigns.
Solutions Implemented:
Q: How successful was the project overall?
Ans – It was one of the most successful campaigns in the Meta Real estate lead generation in India. We generated 658 leads at the CPL of ₹17.57 within one month and the client sold all its 100 land inventory and asked us to stop the Ads as he doesn’t have more inventory to sell. The average Land sale value was 55 Lakhs INR onwards.
We generated a total of 658 leads and 55 Crore INR worth of land sold in one month.
Analytics: – What metrics and analytics were used to measure the success of the project?
You can see the dates of the campaign and the 658 leads generated at an average cost of 17.57 INR.
Points to Note:
-What are the key takeaways or lessons learned from the project?
The biggest takeaway is that proper planning and creative selection can deliver exceptional results in the most competitive Ads niche (Real Estate lead gen)
– Any noteworthy observations or feedback from the client?
The client was not sure that we could deliver quality real estate leads at low CPL but after the campaign, they are our no.1 cheerleader and we are working on 2 new projects with them.
