Client Overview
- Industry: Commercial Construction Solutions
- Location: Canada
- Audience: Franchise owners, commercial developers, municipalities
- Services Delivered: Website Redesign, Brand Positioning, UX Strategy, Content Creation
Challenge: Outdated Design & Weak Brand Positioning in a Competitive Market
The Make Group is a trusted name in Canadian commercial construction. However, their old website was doing them a disservice:
- The UI looked “old school” and lacked the modern B2B polish of competitors like Stantec
- Visual content blurred the line between residential and commercial services
- No project showcase meant missed opportunities to validate credibility
- Their team had no control over content updates, delaying agility
- Weak branding and color palette failed to connect emotionally with their audience
Strategic Solutions for a High-Impact Redesign
We didn’t just refresh the visuals — we rebuilt the site from the ground up with a strategic B2B mindset. Every decision, from layout to color, was driven by business alignment and competitive benchmarking.
Key Deliverables Included:
- A clean, grid-based layout showcasing exclusively commercial imagery
- A brand-aligned color palette inspired by industrial energy
- A responsive WordPress build, optimized for internal editing and scalability
- A fully revamped Projects section to highlight client work
- Clear CTAs for franchise inquiries and conversions
Step-by-Step Execution
Discovery & Brand Strategy
We kicked off with a deep-dive strategy call to align on goals, audience perception, and visual tone. Client emphasized their commercial-only focus — a key factor that shaped the entire design direction.
Design & Visual Strategy
- Designed a homepage that prioritized services first, followed by project highlights
- Created an image library.
- Finalized a color palette of:
Dark Grey / Black: Sophistication & professionalism
Orange: Construction energy & optimism
White: Clarity & cleanliness
Wireframing & Client Approval
- Developed wireframes for homepage and key templates
- Collected feedback until approval
Technology
- Migrated to WordPress for flexible content control
- Used light, performance-optimized plugins to maintain fast load times
Content Revamp & User Flow Optimization
- Rewrote all website copy to align with brand tone and SEO
- Introduced a “Projects” section to highlight commercial successes
- Added action-oriented CTAs
What We Delivered
Area | Solution |
Design | Clean grid layout with strong visual hierarchy |
Branding | Bold color palette rooted in industry symbolism |
CMS | WordPress with custom blocks for easy editing |
Content | New section Integrated |
User Experience | Optimized user flow for B2B personas |
Mobile Experience | Fully responsive & speed-optimized |
