Since the rise of AI-generated search results, especially with integrations like Google’s AI

Generative search (AI Overviews, answer engines, and chatbot-style discovery) is changing what “search

For years, marketing teams were told one thing: collect more data and better

As we were reviewing current trends in AI-generated content and search behaviour, we

For many years, brands built their marketing around the future. They talked about

The Indian jewellery market has historically been a low-frequency category. Purchases were rare,